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Using a separate phone number for your WhatsApp Business account ensures that your business communications remain distinct from your personal conversations and that your account complies with WhatsApp's guidelines.
Using WhatsApp HSM: A Guide to Registration and Implementation
WhatsApp is an essential communication tool for businesses worldwide. WhatsApp Business allows businesses to communicate with their customers more efficiently and effectively. One feature that has become increasingly popular is the use of WhatsApp HSM (Highly Structured Messages).
WhatsApp HSM is a paid messaging solution that enables businesses to send highly structured and personalized messages to their customers. These messages can include important transactional notifications, such as booking confirmations, order updates, and account alerts.
To use WhatsApp HSM, businesses must first register with a WhatsApp Business Solution Provider (BSP) to access the WhatsApp Business API. Once registered, the business can apply for HSM templates, which must comply with WhatsApp's guidelines and approval process. These templates define the message format and structure that businesses can use to send transactional messages to their customers.
WhatsApp HSM templates can be used in a variety of scenarios, such as customer onboarding, appointment reminders, and account updates. They allow businesses to create a more personalized and engaging customer experience while also streamlining communication and improving customer satisfaction.
It's important to note that businesses can only use HSM to send transactional messages and not for promotional purposes. HSM messages must also be sent within 24 hours of the customer's last interaction with the business on WhatsApp. After this window, businesses can only send messages that the customer has explicitly opted in to receive.
To register for WhatsApp HSM, businesses need to follow a few simple steps:
Choose a WhatsApp Business Solution Provider (BSP): Businesses must first choose a BSP from WhatsApp's approved list of providers. These providers help businesses connect to the WhatsApp Business API and access HSM templates.
Apply for access to the WhatsApp Business API: Once the BSP has been selected, businesses can apply for access to the WhatsApp Business API by providing their business information and details about how they intend to use WhatsApp for business purposes.
Create HSM templates: Businesses can create HSM templates that comply with WhatsApp's guidelines and approval process. These templates define the message format and structure that businesses can use to send transactional messages to their customers.
Submit templates for approval: After creating templates, businesses can submit them to WhatsApp for approval. WhatsApp's review team checks the templates to ensure compliance with guidelines and approves them if they meet the requirements.
Once HSM templates are approved, businesses can use them to send transactional messages to their customers. Using HSM can help businesses provide a more personalized and efficient customer experience while also complying with WhatsApp's guidelines and regulations.
In conclusion, WhatsApp HSM is a powerful tool that businesses can use to provide a more personalized and efficient customer experience. However, to use HSM, businesses must first register with a WhatsApp Business Solution Provider (BSP) and comply with WhatsApp's guidelines and approval process. With the right approach, businesses can leverage HSM to improve customer satisfaction and streamline communication with their customers.
WhatsApp Business Solution Provider (BSP)
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